Makro extends e-commerce offering, now boasts 30000 unique items online
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Following the successful launch of Makro’s e-commerce website www.makro.co.za, the company today announced an extension to its general merchandise offering to include a liquor offering.
Every year Makro’s festive season liquor catalogue, which features a mix of premium and local tipple, is met with much excitement. Last year saw the sale of a 50-year old bottle of Glenfiddich, now a wider selection of premium products will be available online. This year, exclusive to Makro, a bottle of Royal Salute Tribute to Honour Limited Collectors Gift Pack, worth R2million, will be available to purchase for one lucky connoisseur. The Glenfiddich 50YO single malt, which sold last year for a record price, is back.
The top three searched for categories on www.makro.co.za are televisions, large appliances and then whiskey, Makro CEO Doug Jones says.
“The convenience of online shopping has brought everything our customers could ever want right to their doorstep. We hope to make our retail customers and traders’ lives easier by providing a bigger and better selection of goods. We are no longer limited to what our store can hold and the site now boasts 18000 products that can be purchased online – and a further 12000 that are available for research and which will be made available to purchase in due course,” he says. “Now all our customers, from a customer looking for liquor for a weekend get together to corporates hosting large functions or buying exclusive gifts can now shop online. We are excited about our wide range of premium products available exclusively online.”
Makro has for years had an extremely busy online research site, and launched its transactional e-commerce site in March 2014 and has since shown strong growth in sales. “New customers account for 29% of total online sales, which points to the potential of Makro’s e-commerce offering,” says Jones. The average basket size for online purchases is three times that of a store basket and the online customer is predominantly between the ages of 25 and 34. It is estimated that almost half of in store purchases are influenced in some way by online research, too.
E-commerce growth has been slow but steady in South Africa. Makro has leveraged its strengths as a traditional retailer, which includes a strong supply chain. “Our customers are savvy, they like shopping online and appreciate the flexibility a bricks and mortar and e-tailer can offer. The store is able to act as both a traditional store and a distribution centre. Omni-channel retailing means they can research online and still visit the store or just buy online but return products to their nearest store should they need to,” says Jones.
The Makro site is responsive: the layout of the site changes based on the size of the screen and device being used by the customer, ensuring visitors always have an optimal user experience; it also means there’s no requirement to download an app. The website can be accessed from any smart device, as long as you can access the internet, you can shop and research thousands of products online.
Delivery fees vary in cost according to the item and estimated time of delivery is 2-5 working days. Makro’s scale and existing supply chain infrastructure means that prices are as low as possible, and will remain low as that scale grows.
Fraud prevention is important; every precaution has been taken to ensure the protection of customers’ personal and credit card details. The site is 3D secure and a one-time pin is a requirement in order to validate transactions and protect card holders from fraud. The site currently accepts credit cards, EFTs and eBucks and will soon be launching more options to give customers even greater flexibility.
“As our customers’ shopping habits evolve, we will continue to innovate to meet and exceed their expectations. The next focus area will be around servicing our commercial customers and food will form part of that phase,” concludes Jones.
For queries contact
Annaleigh Vallie – Group Communication Manager
+2711 797 0293
Lucy Balimba – Communication Manager
+2711 797 0938
Notes to editors
Makro has 19 warehouse clubs in South Africa trading in food, general merchandise and liquor with stores located in major metropolitan areas, operating under a low cost/low
margin trading philosophy. This ethos enables high volume distribution of merchandise at competitive prices. Makro’s consumers include retail and commercial customers and traders.
Massmart is a managed portfolio of four divisions, each focused on high-volume, low-margin, low-cost distribution of mainly branded consumer goods for cash, in 12 countries in sub-Saharan Africa comprising 384 stores. The Group is the second largest distributor of consumer goods in Africa, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods.