Massmart has established a R200 million Supplier Development Fund, to assist South African small, micro and medium -sized business, who are either existing or potential suppliers to Massmart. The Fund is implemented over five years (2012 to 2017). The Fund targets all established local manufacturers, producers and significant assemblers of products that can be resold in the Massmart retail divisions. Preference but not exclusivity is given to black-owned and women-owned businesses. The purpose of the Supplier Development Fund is to assist suppliers to enhance the quality of their products or improve their production capacity.